A documentary about what? Fonts? A particular font? Called Helvetica? Yep. And it`s fascinating and you want to see it in high-def.
Plexifilm`s Blu-ray edition of HELVETICA is exactly the kind of film that, in my mind, benefits the most from high-definition because its a film about the visual definition of words- and clarity matters. This probing look at the most commonly used type-face will change how you look at marketing. One need only look at movie posters for examples of how important type-face can be in conveying a feeling. HELVETICA examines the significant and for some, controversial, creation of a font meant to convey nothing. It`s the font of neutrality. You don`t need to be a designer or marketer to appreciate how fonts are used to impact how we feel about damn near everything.
If you already own HELVETICA and love it, the vastly improved resolution makes it worth the upgrade to Blu-ray. Plus, for you hardcore font fans, there`s an additional 95 minutes of bonus interviews you`re definitely going to want to watch. If you don`t own it on DVD yet, watch the trailer below and then order HELVETICA on Blu-ray. If you don`t have a Blu-ray DVD player yet, this film and your tax rebate check together make for a great excuse to upgrade!
. If you don`t have a Blu-ray DVD player yet, this film and your tax rebate check together make for a great excuse to upgrade!
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